Stay Lucky: A one-man creative AI studio

🇬🇧 London, UK

I make AI video for businesses.

I help you develop and visualise new TV shows, products, and marketing campaigns - in ways never before possible. Built on 19 years of creative strategy and TV production for global brands like NBCUniversal, Endemol and Verizon.

Need an AI consultant
or AI workshops? Go to aistrategyuk.com

Previous creative clients:

Creative AI projects:

Creative strategy / branding / product development (pre-AI):

TV / online creative teams (pre-AI):

This is a creative studio
for the AI age.

At Stay Lucky, I combine generative AI expertise with strategic concept development. I know which tools work for what, how to craft prompts that deliver consistent results, and how to guide AI toward your specific vision rather than generic output.The result? Unforgettable content that helps you
get commissions and reach new audiences.

Video

My entry to a contest by Runway. The brief was to create a new TV show idea
and use AI video to make the trailer. See the full quality version here

Video

My entry to another contest, the brief was to create an AI advert for one of the
fictional products that they provided. See the full quality version here.

My previous creative strategy clients (AI and non-AI):

AI projects:

🇬🇧 Avalon Television

I created this major TV production company's first ever AI sizzle reel, for a medical factual-entertainment format.

🇬🇧 Avalon Television

I went on to also create the entertainment department's first ever AI sizzle, for a comedy gameshow.

🇬🇧 Brands2Life

I made an AI pitch video for a Saudi regenerative tourism project, with PR and communications agency, Brands2Life.

🇺🇸 Harvard Business Review

A successful pitch for an AI-based advertising campaign for a new book about AI by Harvard Business Review.

🇦🇪 The Government of Dubai

In early 2023 I was one of the designers commissioned by the Government of Dubai to use AI to create more futuristic ways of performing vehicle safety checks.

🇺🇸 Hive3

I was a 2024 finalist in Hive3, the world’s first global competitive AI art league.

🇨🇦 Love Child Organics

A successful pitch to Canadian children's food company Love Child Organics, who wanted to use AI to develop ideas for a new marketing campaign.

Non-AI projects:

🇬🇧 Ffestiniog Travel

Video

I devised and created an upcoming eight-video social media promo campaign for this specialist rail tourism company. (Note: this is not AI video - just the thumbnails used AI).

🇺🇸 Amway: name and branding concept for an energy drink for the world's biggest MLM company.

🇺🇸 Gillette: Advert concept for razors.

🇺🇸 Kantar: Advert concept for increasing contraceptive use.

🇬🇧 Hellmann's: Concept for new type of mayonnaise.

🇨🇭 Nescafe: Promotional campaign concept for coffee.

🇺🇸 Milani: Advert concept for lipstick.

🇬🇧 Unilever: Two metaverse branded game concepts.

🇧🇪 Spadel: Water delivery concept.

🇮🇹 Tic Tac: Ideas for promo campaign.

🇩🇪 Bayer: Copywriting for pharmaceuticals advert slogan.

🤔 anon drinks brand: Name & branding concept for a tea-based drink.

TV & online development & production career:

Verizon (2018-20)

1.5 years as Series Producer / Senior Development Producer on
various online comedy and entertainment formats.

Bandicoot (2017-18)

Two years as Development Producer.

Objective (2016)

One year as Development Producer in the Panda TV label.

NBCUniversal (2012-15)

3+ years across development and production (Tellycopter, Chocolate Media, Monkey).

Endemol, Fremantle, 12 Yard, Zigzag, Princess, Outline, Roughcut

Various production and development roles from 2007-2012, including Endemol’s acclaimed internship.

Video

One of the comedy shows I created and Series Produced at Yahoo! / Verizon

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Full TV career details are available on LinkedIn.

AI consultancy work is listed on aistrategyuk.com.

Step 1: We talk via email, phone or video call.Step 2: You either tell me exactly what you are looking to have made,
or I go off to develop some ideas for you to choose from.Step 3: We agree on a timeline, how many rounds of revisions
there will be, and a fixed fee for the project.No high-pressure sales calls and no unnecessary bureaucracy or layers of management - just you, me and our idea. Friendly, honest, and professional.

  • The ideation and development of early stage concepts: predominantly TV and online formats, marketing campaigns and new product lines (these don't necessarily have to involve AI).
  • Copywriting - pitch decks, product names, slogans, promotional copy.
  • The production of high-quality AI images and video content to visualise new or existing ideas.
  • Or a mix of the above!

These can be either sent as assets for you to insert into pitches or sizzle reels, or I can take care of the whole thing (writing, video content, editing, etc).

It depends on what you're doing! For development projects it's absolutely fine - as it's not for public consumption. For broadcast TV, it depends on the country, but you'll likely need permission from the show's commissioner. For marketing and other industries, it depends on your legal department - they might have a preference for models that were trained on licensed content. I'll help you go through the options.

It's constantly changing - there are new updates every week, sometimes every day. A significant part of my time is spent keeping on top of this, which is what gives me an edge over people who aren't AI specialists.

This depends on three things:

  • The amount of content
  • The complexity of the content
  • Whether you want ideation and development as part of the project

Get in touch and we can discuss the options, in a no-pressure call, meeting or email.

My name is Jamie Willcocks, and Stay Lucky is me bringing together my background in TV, creative strategy and generative AI into one place.Stay Lucky is where I focus on my creative work, but you can find out more about my AI consultancy at AI Strategy

I spent most of my career in TV (2007-2020), in the creative teams of companies such as NBCUniversal, Verizon and Endemol - developing and sometimes producing mostly non-scripted formats.

Since then I've developed concepts for early-stage projects for some of the biggest companies in the world. Advertising concepts for Gillette, Nescafe and Bayer. Metaverse projects for Unilever. New food and products for Amway and Hellmann's. Among many others.

After stumbling upon an early version of DALL-E (what would later become ChatGPT's image model) in mid-2022, I immediately started researching and experimenting with generative AI and was part of the first wave of people to incorporate it into their creative work.

You never forget your first AI video. ("Man dancing with snowman", early 2023, and clearly trained on Shutterstock)

I combine all this to become a trusted specialist in
AI-related creative projects and consultancy.

Feel free to say hello on LinkedIn!

Or leave a message here:

Need an AI consultant?

AI STRATEGY

AI consultancy, strategy and workshops for creative teams.

I offer impartial and up-to-date gen AI consultancy
and training in particular creative techniques,
at aistrategyuk.com

Previous clients for consultancy / workshops include: